PEG Strengthens Distribution Strategy with Key Executive Hire

 PEG Strengthens Distribution Strategy with Key Executive Hire

Prime Entertainment Group (PEG) announces the appointment of Leyla Formoso as the new Head of Sales and Acquisitions. With over 25 years of industry experience and a remarkable track record, Formoso will head PEG’s strategic efforts to refresh and enhance its distribution strategy.

As part of the Hildegarde Group, PEG has been a prominent player in the distribution of programs related to cinema for over two decades. With a focus on interviews, red carpets, news, and other cinematic programs, the company seems as a reliable source of premium entertainment.


In a bold move to expand its offerings, PEG is set to integrate animation content from Hildegarde Group’s renowned and award-winning acclaimed animation production companies, Les Armateurs and Folimage, into its lineup. According to the announcement, this initiative aims to diversify Prime’s content portfolio and offer a broader range of high-quality programming to the international broadcasting market.



Leyla Formoso’s appointment not only signifies Prime Entertainment Group’s commitment to growth but also underscores the importance of nurturing existing partnerships. With Leyla’s extensive industry relationships and track record, PEG announces that she will continue to represent Nelvana and Corus Studios, two of her long-standing and faithful clients, alongside her new responsibilities at Prime. The company believes that this collaboration would foster positive synergies and unlock new opportunities for both PEG and its esteemed partners.

Leyla Formoso’s appointment marks a pivotal moment for Prime Entertainment Group,” said Reginald de Guillebon, President at Hildegarde Group. “Her extensive experience and deep understanding of the industry, coupled with her passion for innovation, make her the ideal candidate to lead our sales and acquisitions team into this exciting new phase.”



Leyla Formoso brings a wealth of knowledge and expertise to her new role, including her longstanding relationships with clients such as Nelvana and Corus Studios.

I am thrilled to join PEG and be part of this dynamic team“, said Leyla Formoso. “I look forward to leveraging my experience and collaborating with our partners to drive growth and deliver exceptional content to audiences worldwide.


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