Bitter Lands Winds Blowing in Italy

 Bitter Lands Winds Blowing in Italy

Bitter Lands from Türkiye’s powerhouse production company, Tims&B Productions, has gained significant popularity in Italy.

Bitter Lands turned into a phenomenon that locked the whole country to the screen on the days it is aired and have millions of fans. The series is aired on Access Time and Canale 5 channels both in daytime and prime-time under the name Terra Amara.


During the second night of the renowned Sanremo Music Festival on February 7th in Italy, Bitter Lands achieved remarkable viewership, drawing in 2.289.000 viewers, securing an impressive 10.13% share. This outstanding performance against one of the country’s most important events also led to a noticeable shift in viewership dynamics.

While Sanremo boasted a 62.3% viewership share during its second-day broadcast the previous year, this figure decreased to 60.1% on the same night this year, highlighting the significant impact of Bitter Lands’ performance in the face of one of the most watched programs on Italian television.


January marked yet another milestone for Bitter Lands as it has emerged an undeniable victor in the hearts and screens of Italian viewers. On Saturday, January 13, the lead actors of Bitter Lands; Melike İpek Yalova, Murat Ünalmış, and Uğur Güneş; appeared on Maria De Filippi’s show, C’è Posta (You’ve Got Mail), one of the country’s most popular television programs and the show on Canale 5 reached a breaking record of 4.7 million viewers with a share of 31.1%.

During Bitter Lands’ broadcast in primetime on Sunday, January 14, the series not only got more ratings than Pope Francis’ exclusive interview to TV talk-show host Fabio Fazio on his show Che Tempo Che Fa (CTCF), but also surpassed the series Inspector Montalbano; capturing a staggering 2.8 million viewers with a share of 15%. In addition, on Sunday, January 28, Bitter Lands maintained its dominance in prime time with 3.1 million viewers and a 17.14% audience share, once again outperforming the rerun of Montalbano.


The cast of the series, which has turned into a national phenomenon with millions of fans rather than just a television series, has also made a name for itself with their visits to Italy. Fans who flock to the streets to see the actors welcome the actors with great love and enthusiasm.

Fans of the series come together with their close family and friends on airing days to watch Terra Amara, and when a favourite character dies in the series, they organise ceremonies and mourn as if they have lost one of their own family members.

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Inter Medya carries out the international distribution of Bitter Lands, which continues the success of its adaptation called Erotas Fugas in Greece without slowing down. The number of countries the series has reached abroad has exceeded 70.


Bitter Lands tells the story of a legendary love that begins in Istanbul during the 1970s and continues in the fertile lands of Çukurova in southern Turkey through the trials of evil, ambition and tyranny.

Yılmaz, who commits murder in order to protect Züleyha from the cruelty of her own family, and Züleyha, who would rather die than give up on Yılmaz who became a murderer for her sake, embark on a grueling escape journey.

Fate brings these passionate lovers to Adana, in the south where they will end up on the vast and fruitful lands of the modern and powerful landowner Demir and his domineering mother Hünkar.

A simple lie the runaway lovers say in order not to be separated from each other, will turn their lives upside down and destroy any hopes of salvation they had, leaving them in the midst of utter turmoil as Demir falls in love with Züleyha.

Bitter Lands asks all the essential questions about love and possession.


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