Talpa Studios Announces Türkiye as 11. Market for ‘The Floor’
The Floor continues its global journey as Talpa Studios announces the eleventh sale of its quiz show format to Türkiye. The show has been ordered and will be locally produced by ATV.
The fourteen weekly primetime episodes are set to air on ATV in the summer of 2024. At the beginning of this year, The Floor had successful debuts in the USA, France and Italy, achieving high ratings and contributing to its run as one of the fastest-growing formats of 2023.
Mehmet Çam, producer ATV Türkiye: “With production costs that are very affordable for the international market, and our hub located just 30 minutes from Istanbul Airport, The Floor Türkiye hub is positioned as a strategic meeting point for our international colleagues. We’re excited about the possibilities this presents.”
Sebastian van Barneveld, Talpa Studios’ Director Global Distribution: “We are thrilled to announce that The Floor has expanded to its eleventh country with its debut in Türkiye. Given ATV’s remarkable track record of gameshow successes in Türkiye, we are confident that this blend of the right channel, timeslot and production team will create another winning formula for this format.”
About The Floor
In The Floor , 100 quiz fanatics face off in quiz duels on a giant LED floor divided into one hundred equal squares, each representing its own field of knowledge. The goal is to conquer the entire floor and take home a huge cash prize. The rules are simple. A random contestant challenges an adjoining opponent in a quiz duel. They play against each other in the category of the opponent’s square. Categories range from ‘famous athletes’ to ‘Hollywood actors’ and from ‘iconic buildings’ to ‘mammals’. Some questions are visually supported by photographs, others by sound, while other duels focus on open questions, multiple choice, or association: the possibilities are endless. The winner of a duel conquers his opponent’s square, gaining more ground – the loser leaves the game. The further the game progresses, the more exciting the duels become and the higher the stakes. After eight episodes, who will be the last person standing on The Floor, winning 100.000 euros?
