DeAPlaneta Entertainment announced that MILO, the internationally successful animated preschool series will be represented in the UK & Eire, along with multi-territory opportunities, by Big Picture Licensing. This deal follows the partnership established by the two companies in the fall of 2024, when Big Picture Licensing began representing DeAPlaneta Entertainment’s Hero Inside series.
Since its launch in 2021, MILO has aired in over 170 countries across four continents, most recently the US, where it premiered in fall 2024 on PBS Kids. As the agent for the UK & Eire, Big Picture Licensing will represent and manage all aspects of the IP licensing programme within the appointed territory, and will also be supporting international licensing business where required. In the UK, MILO currently airs on Nick Jr. and on Channel 5’s Milkshake!, where it has a prime slot weekdays at 8:30AM, with a catch up on My5.
Antonella Ceraso, International Consumer Products Director of DeAPlaneta Entertainment, has commented on the agreement: “We are delighted to expand our partnership with Big Picture Licensing. MILO is one of DeAPlaneta Entertainment’s franchise brands, and we are certain that Big Picture Licensing’s approach and way of working will further reinforce its position in the UK.” Sara Redolfi, Head of Licensing Agents at DeAPlaneta Entertainment, added: “Our previous collaboration for Hero Inside has already proven successful, so we are very excited to explore new opportunities for MILO with Big Picture Licensing”.
Big Picture Licensing’s Jason Rice, VP of Global Licensing commented “It’s a thrill and an honour to be extending our relationship with DeAPlaneta Entertainment and to be entrusted with building the licensing business for one of their leading children’s titles. MILO is a wonderfully warm, funny and upbeat pre-school animation with a great platform in the UK and internationally and we are looking forward immensely to working with the team at DeAPlaneta Entertainment and to onboarding a wealth of new partners”.
