Industry Experts Unveil Future Content Trends in LatAm and Hispanic Markets

As part of the Content Americas’ discussion panels, leading industry analysts came together for the “Future Content Trends Report” in a dynamic session on Tuesday.

The panel delved into the current trends shaping the landscape of LatAm and Hispanic content businesses, offering insights and outlining key drivers for change anticipated in 2024. The event featured presentations from prominent figures, providing a comprehensive overview of the LatAm market and presenting a strategic roadmap for development in the coming year.

The panelists, each a respected authority in their field, provided a multifaceted analysis of the current content landscape in LatAm and the Hispanic market. Topics covered ranged from emerging trends to anticipated changes, all aimed at shaping the trajectory of the industry in the approaching year.

CURRENT STATE OF MEDIA AND ENTERTAINMENT

Maria Rua Aguete, Senior Research Director at OMDIA, discussed the current state of media and entertainment, offering valuable insights into the trends influencing the region.

Arlene Wszalek, EVP of Strategy and Innovation at Allied Global Marketing, shared perspectives on the strategic considerations necessary for navigating the evolving content landscape.

IN-DEPHT ANALYSIS AND PROJECTIONS FOR THE LATAM MARKET

Guy Bisson, Executive Director and Co-founder of Ampere Analysis, brought his expertise to the table by providing in-depth analysis and projections for the LatAm market.

Gloria Saló, Director of Content and Production Consultancy at GECA, contributed insights into content development strategies and market positioning.

Monica Trujillo-Jamison, Partner Insights Director at Parrot Analytics, provided a data-driven perspective on audience preferences and engagement, offering crucial information for content creators and distributors.

A VALUABLE RESOURCE FOR INDUSTRY PROFESSIONALS

Moderated by David Jenkinson, Editor-in-chief and Managing Director of C21Media, the panel fostered a dynamic exchange of ideas and perspectives.

As the session concluded, attendees were equipped with a comprehensive understanding of the current content landscape and a forward-looking outlook for the year ahead.

The “Future Content Trends Report” served as a valuable resource for industry professionals seeking to stay ahead in this dynamic and rapidly evolving market.