KC Global Media Asia has started pre-production on Rice to Riches, a new reality series hosted and co-produced by DJ and producer Kim Lee, known for Netflix’s Bling Empire.
The eight-episode series will explore the business side of the creator economy, focusing on how content creators generate income through social media, brand partnerships and their own products. Lee will meet creators in their homes, production spaces and offices, examining their professional journeys and the businesses they have built around their online presence.
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Rice to Riches Explores the Asian Creator Economy
The first season will feature nine content creators from the US and Asia. Confirmed participants include Michael Le from the US, Malaysia-based sisters Jestinna and Christinna Kuan, and Kevin Ninh from the US. Additional creators will be announced in the coming weeks.
The series will film across the United States and Asia beginning in October.
“Most people don’t understand the world of Asian creative economy and we can’t wait to highlight these individuals and this growing & profitable enterprise in a way that is both informative and entertaining,” said George Chien, Co-Founder, President and CEO of KC Global Media Asia.
Lee added: “I’m thrilled to be co-producing this project with KC Global Media. Their vision and experience make them the perfect partner. I can’t wait for audiences to watch what we’re creating together.”
KC Global Media Expands Production Partnerships
Rice to Riches is part of KC Global Media Asia’s broader push to develop production partnerships and connect content creators with international audiences.
The company said the series reflects its focus on expanding its distribution business while building a diverse lineup of content with international appeal.
