Global Agency introduced its latest entertainment format, The Greatest Duo, to the international market with an exclusive world premiere at Cannes’ Olympia Cinema on October 11, 2026.
The screening, held at 7 p.m. on Sunday, welcomed around 100 invited guests, including international format buyers and media representatives. The event offered industry professionals their first opportunity to experience the new format on the big screen ahead of its wider international rollout.
Where Music Meets Relationships
The Greatest Duo brings together music, reality and relationships in a competition format built around the connections between people. At its core, the show explores how relationships are tested through music, combining musical performance with the dynamics between the participants.
A Big-Screen Launch by Global Agency for International Buyers
Rather than opting for a conventional market presentation, Global Agency chose to introduce the format through a dedicated cinema event. The Olympia Cinema provided a shared viewing experience designed to give buyers a first-hand impression of the programme and mark the beginning of its international journey.
“We always try to bring creativity not only to the content itself, but also to the way we introduce it to the international market. We believe The Greatest Duo is a truly unique format that explores relationships through music,” said Izzet Pinto, Founder and CEO of Global Agency.
“For its international launch, we wanted to do something special and give buyers the opportunity to experience the format together on the big screen. Welcoming around 100 leading buyers from around the world at the Olympia Cinema was a wonderful way to begin its international journey.”
With its Cannes premiere, The Greatest Duo joins Global Agency’s international slate as the company looks to introduce the new format to potential buyers worldwide.
