Banijay Entertainment adds digital-first format of All Star Hide and Seek to its platform, acquiring its global rights.
The show originated in 2024 on Ruuti+ under the title Roni Bäck: Finland’s Biggest Hide and Seek. The program brings together influencers and TV personalities to form a bridge between social video platforms and premium TV. Its 22-minute episodes are tailored to streaming audiences’ viewing habits.
Through its partnership with Rabbit Films, Banijay Entertainment accelerates its global footprint in creator-led entertainment. Head of Format Acquisitions at the company Helen Greatorex commented: “This format authentically began in the creator community and went on to prove its strength on streaming. Under Banijay Entertainment, All Star Hide and Seek will be adapted to suit all budgets, engaging audiences with real-world locations and gripping storytelling. By combining creators and celebrities, we are bridging two worlds to deliver a format that’s perfect for primetime and packed with shareable viral moments.”
