DeAPlaneta Entertainment presented its upcoming CGI-animated series Magic Lilly to international industry professionals at MIPCOM 2026, hosting a special cocktail reception at its stand in Cannes on October 12.
The event brought together international partners and entertainment industry representatives to celebrate the project, which adapts the popular publishing property for a new generation of audiences. The presentation marks a new step in DeAPlaneta Entertainment’s efforts to develop internationally appealing content and expand its portfolio of established entertainment brands.
Magic Lilly: Bringing a Beloved Publishing Property to the Screen
With Magic Lilly, DeAPlaneta Entertainment aims to introduce the familiar property to younger audiences through a new animated format. The project joins the company’s children’s and family entertainment portfolio, which includes brands such as Milo, Karters, Underdog, Heidi and Maya the Bee.
The MIPCOM reception provided an opportunity for the company to introduce the series to potential international partners and highlight its ambitions for the brand.
Expanding a Global Entertainment Portfolio
Part of Grupo Planeta and DeAgostini, DeAPlaneta Entertainment operates across film, television, children’s and family content, live entertainment and interactive experiences. With more than 25 years of experience, the company develops, acquires and distributes content and entertainment properties for audiences worldwide.
Its strategy also extends beyond the screen, with a focus on building entertainment brands across different formats and platforms. The introduction of Magic Lilly at MIPCOM 2026 reflects this broader approach, as the company continues to explore international opportunities for its growing portfolio.
