PIXELYNX, ‘Black Mirror’ and Banijay Brands Partner for Digital Social Experiment
Through a series of interactive experiences, fans will participate in a social experiment to earn rewards and access to exclusive Black Mirror content.
PIXELYNX, an interactive platform, has announced a collaboration with Banijay Brands, the commercial arm of Banijay, for Black Mirror, the launch of a series of digital experiences that bring the Black Mirror series to life in new ways.
The journey will unveil a series of immersive experiences that will plunge participants deep into the enigmatic world of Black Mirror over the course of a series of seasons that will evolve, hosted on the newly created Re-Up Platform, a digital hub to experience the partnership. It was also reported that the social experiment was designed to take place in several phases and that early participation was encouraged.
TO PREDICT THE ROLE OF TECHNOLOGY
“Black Mirror is acclaimed for its thought-provoking episodes that offer a dark and insightful commentary on the societal impacts of technology, predicting many aspects of the future we now live in,” Inder Phull, CEO of Pixelynx said. “Our goal is to bring this twisted universe to life for the superfans who want to experience a new layer of the world. Re-Up is an exciting new product we have developed for the Black Mirror IP. We are honored to share this project with the world at a time when we may need more help than usual to smile, welcome to the club.”
MATCHING PARTNERS FOR THE PROJECT
Black Mirror is created by Charlie Brooker and Annabel Jones. “Black Mirror is a unique brand and it fits seamlessly into Pixelynx’s digital ecosystem, for an innovative and interactive experience that will bring the series to life for fans,” Owain Walybyoff, Chief Commercial Officer, Banijay< said. “We always want the best partners to work with our IP, and Pixelynx is leading the way in this field, with a strong track record of delivering projects at the forefront of technology and entertainment.”
The duo invites viewers to embark on a journey into the digital unknown, as they unveil a series of immersive experiences that will plunge participants deep into the enigmatic world of Black Mirror over the course of a series of seasons that will evolve, hosted on the newly created Re-Up Platform, a digital hub to experience the partnership.
