Sky has unveiled a new Sky Ultimate TV package that brings Netflix, Disney+, HBO Max, and Hayu together under a single subscription.
The package starts at £24 per month. Existing customers will gain access to more than £20 worth of streaming apps at no additional cost as part of their current subscriptions.
Disney+ Standard with Ads will join the bundle in March, while HBO Max Basic with Ads will be included following its U.K. and Ireland launch on March 26. Hayu will be added in July, with select titles becoming available as early as March.
The new structure is fully integrated through Sky OS, the company’s smart platform powering Stream and Glass devices, offering a seamless user experience. Subscribers will be able to move effortlessly between platforms, with features such as “Continue Watching” and integrated voice control enabling smooth cross-app navigation.
Sky has also extended its multi-year agreement with Disney, giving customers access to content from Marvel, Star Wars, Pixar, and 20th Century Studios. Under its expanded partnership with Warner Bros. Discovery, HBO titles including Succession, The White Lotus and House of the Dragon will continue to air on Sky Atlantic.
NOW subscribers will also receive HBO Max at no extra cost as part of a new Entertainment & HBO Max membership starting at £6.99 per month. In addition, the platform will offer a lower-priced Essential TV tier at £15 per month.
The move represents one of the most ambitious plays yet in the growing global trend toward streaming aggregation, as platforms look to consolidate services under a single access point. The strategy aims to counter subscription fatigue by offering consumers a simplified, more cost-effective entertainment solution.
