Conecta DIGITAL has unveiled the full program for its second edition, taking place on November 18–19 at Meeting Place (C/ Orense, 34, Madrid).
Organized by Inside Content, and supported by the Ministry of Culture and Madrid Film Office, the event continues to establish itself as a meeting point to explore the evolution of content creation, production, and distribution in an era of technological change and shifting consumption habits.
Across two days, investors, creators, and industry professionals from the audiovisual and digital sectors will share insights and case studies through keynotes, panels, and debates. Conecta DIGITAL‘s program features speakers from YouTube, Telefónica, Atresmedia, X (formerly Twitter), GECA, OWO Games, and Freepik, among others.
Applied-innovation showcases will feature inspiring examples of gamer marketing, interactive creativity, and collective immersive experiences, while case studies on virtual production and on-set technology will include contributions from Twinpixels, MBC Audiovisuales, and It’s On Sync. There will also be conversations on business models and digital monetization with executives from ShortsTV and TVN (Chile), and debates on leadership and creativity led by senior executives from Freepik and Google. The program will also feature keynotes by international executives, including Fabio Seidl (X), “AI, Fandom, and the Future of Storytelling,” and an open Digital First dialogue aiming to decode the DNA of young audiences, with Javier Martínez, Director of Originals at You First–Gersh; Kaio Grizzelle, Digital Commissioning Executive at CHANNEL 4; and Beltrán Gortázar, VP at YouPlanet Group and CEO of YouPlanet Studios.
The event will also include sessions on new financing pathways for audiovisual and tech projects, startup pitches, and a closing panel, “What Future Awaits Us?” with participation from Atresmedia, IB3, and the Asociación de Internautas.
A new feature this year, Conecta SHOWROOM, will showcase innovations in immersive technology and digital marketing.
OWO Games will showcase its OWO Skin haptic vest, which lets users feel 30+ physical sensations on their body (impacts, wind, injuries, etc.) through electrostimulation. Attendees will be able to try it on the spot and experience these sensations via games and VR. Algon Games will demonstrate gamer marketing, that is, how to use video games to sell and promote audiovisual projects. Video games and tools from the gaming ecosystem have become the natural language of younger generations, and at Conecta DIGITAL they will show how to use them strategically to design marketing and promotional campaigns for audiovisual projects. In addition, attendees will be able to enjoy an immersive experience with next-generation VR headsets and content thanks to MixReal.
Géraldine Gonard, Director of Inside Content and organizer of Conecta DIGITAL:
“Conecta DIGITAL was born to meet the need for a space where the creative and the technological converge. In this edition, we dive deeper into how AI, gaming, and immersive narratives are transforming not only how we tell stories, but also how we monetize and protect them.”
