Sphere Abacus capitalized on strong buyer demand in Asia by selling over 150 hours of programming. Sales included documentaries, reality shows, dramas and premium brands.
Buyers responded enthusiastically, especially to programs with well-known figures such as David Attenborough, Alan Cumming, Joan Collins and Gary Barlow. Both new premium content and established brands in Sphere Abacus’ catalogue gained strong traction.
Now TV from Hong Kong added high-profile documentaries, sports and true crime content to its slate. Brite Now from Thailand finalized agreements for health, science, nature and factual content. While HK Television Entertainment Company closed deals for travel, true crime and lifestyle programming. Mediacorp from Singapore and CNC Media from South Korea focused on premium documentaries and ROCK Networks from Pan-Asia brought on entertainment, reality and drama shows.
