As global demand for Turkish drama continues to evolve, Eccho Rights enters 2026 with a strong and diversified catalogue spanning long-running daily hits and premium primetime titles. Ahead of Content Americas, Eccho Rights’ Head of Turkish Drama Handan Özkubat and Head of Latin America Barbora Suster share insights into current market trends, regional performance, and the company’s strategic focus for the year ahead.
Turkish miniseries are gaining increasing traction, particularly with platforms looking for high-quality content that is easier to schedule and promote. These titles appeal strongly to younger and more urban audiences, and work especially well in digital-first environments. While long-running series remain dominant, miniseries are becoming an important complementary offering.”
In Latin America, we have seen particularly strong and sustained interest in I Am Mother, which has sold very widely across the region and continues to perform well thanks to its emotional depth and universally relatable themes. We have also seen growing traction for established titles such as My Home My Destiny, which has been steadily expanding into new territories over time as audiences and broadcasters continue to discover it.”
First of all, how was 2025 for Eccho Rights? Which of your titles attracted the most interest?
Handan Özkubat: 2025 was a very strong and dynamic year for Eccho Rights. We saw sustained demand across both long-running daily dramas and premium primetime titles, confirming the continued global appetite for Turkish storytelling. Behind the Veil remained a standout performer and continued to attract new broadcasters, reinforcing its position as the most successful daily drama series ever produced in Türkiye in terms of audience figures. At the same time, newer premium titles such as Beneath the Surface and our upcoming series Another Chance generated significant early interest, particularly from buyers looking for emotionally driven, character-led drama with strong production values.
What can you tell us about current trends in Turkish content? Which types of stories are preferred, and in which regions do they perform best?
Handan Özkubat: We are seeing a clear shift towards more emotionally nuanced stories with layered characters and strong romantic arcs, often combined with thriller or mystery elements. While classic family melodrama remains extremely powerful in regions such as Latin America, Africa, and parts of Eastern Europe, premium relationship-driven dramas and limited series are performing particularly well in Western Europe, Asia, and digital platforms. Buyers are also increasingly interested in stories that feel contemporary and universal, while still retaining the emotional intensity that Turkish drama is known for.
Which Turkish series will you be highlighting at Content Americas, the first market of the year?
Handan Özkubat: At Content Americas, we will be highlighting a strong mix of proven hits and exciting new titles. Behind the Veil remains a key focus due to its exceptional ratings success and long-term performance. We now have the first sales in LATAM which enables us to package the LAS dub, which is vitally important for local buyers. We will also be introducing Another Chance to the international market for the first time, an emotionally complex drama that explores love, guilt, and redemption. We are also keen to remind buyers of our huge catalogue of LAS dubbed content, including award-winning international hits like Chrysalis, that are available for second window and other opportunities.
How would you evaluate the performance of Turkish series in this region over the past few years? Which types of content will be most in demand going forward?
Handan Özkubat: The region has remained one of the strongest and most loyal markets for Turkish drama. Audiences continue to respond very positively to long running series with powerful emotional storytelling and relatable characters. Looking ahead, we expect demand to remain strong for romance-driven dramas with clear moral stakes, but also for more premium, shorter series that can work alongside local productions and streaming strategies.
Which titles from your catalogue have attracted the most interest in the Latin American market?
Barbora Suster: In Latin America, we have seen particularly strong and sustained interest in I Am Mother, which has sold very widely across the region and continues to perform well thanks to its emotional depth and universally relatable themes. We have also seen growing traction for established titles such as My Home My Destiny, which has been steadily expanding into new territories over time as audiences and broadcasters continue to discover it. An important factor in the success of both titles is their very strong casts, featuring highly recognisable and high-profile talent, which plays a key role in attracting buyers and building audience awareness across the region.
What do viewing preferences in Latin America tell you about the region?
Barbora Suster: Latin American audiences connect deeply with stories that explore love, sacrifice, family bonds, and moral dilemmas. Strong female characters and intense romantic relationships are especially important. Viewers value emotional continuity and long form storytelling, which is why Turkish series with high episode counts and evolving character arcs resonate so well across the region.
In which countries do Nordic drama and crime-focused miniseries generate the most interest?
Barbora Suster: Nordic and European miniseries are performing best in Latin America at a pan-regional level, particularly with major streaming platforms that are actively looking for premium, high-quality crime and thriller content that can travel across borders. These platforms value the distinctive tone, strong writing, and production quality that these dramas are known for. While this remains a more selective segment of the market, it is a clear and growing opportunity as audiences across the region become increasingly comfortable with shorter, event-style series and international storytelling.
How are Turkish miniseries being received in the region?
Handan Özkubat: Turkish miniseries are gaining increasing traction, particularly with platforms looking for high-quality content that is easier to schedule and promote. These titles appeal strongly to younger and more urban audiences, and work especially well in digital-first environments. While long-running series remain dominant, miniseries are becoming an important complementary offering.
How can the current production challenges in Türkiye be overcome?
Handan Özkubat: International sales are more crucial than ever. Early international interest, co-production partnerships, and flexible windowing strategies can help producers manage financial risk and rising costs. Proven IP, whether through adaptations or strong creative teams with an established track record, also plays an important role in securing confidence from both local broadcasters and international buyers.
What are your expectations for Content Americas this year?
Handan Özkubat: We expect Content Americas to be a very productive and forward-looking market. There is strong curiosity about new Turkish titles, but also a growing openness to different formats, including miniseries and premium drama. We see it as an excellent opportunity to deepen existing partnerships and explore new ones across both traditional broadcast and digital platforms.
What are your goals and expectations for the Latin American region in 2026?
Barbora Suster: Our goal for 2026 is to further strengthen Eccho Rights’ presence across both free-to-air broadcasters and digital platforms in Latin America. We aim to expand our footprint with premium titles while continuing to support long-running series that deliver consistent ratings. We also see strong potential for introducing more miniseries and European drama into the region, creating a balanced and diverse catalogue that meets evolving audience tastes.
