ATF IP Accelerator Project Market Winners Announced
At the 2nd edition of the ATF IP Accelerator Project Market (AIPA) at Asian TV Forum and Market (ATF) 2023, 4 winners received awards. The prizes, which were distributed at a special presentation at the end of the second day of the event, were worth more than SGD 80,000 from three prize sponsors.
First up, the 108 Media Development Award of SGD15,000 towards project development went to Thailand’s My Chef in Crime, a crime-comedy series by producer Bo Rattanavich and director Cheewatun Pusitsuksa of My Shot Co. Ltd.
Sasha Hunt, Senior Creative Development Executive of 108 Media says of the pick: “My Chef in Crime masterfully integrates Thai culinary expertise with a captivating crime narrative, artfully accentuating cultural depth within its unique storytelling genre fusion. We are proud to award My Shot Co the 108 Media Award via the esteemed AIPA project market.”
A DOCUMENTARY AND A REALITY-FORMAT INFO PROGRAMME AMONG THE WINNERS
The dual prizes by RED Digital Cinema & AV8 Media of camera package loans up to USD 50,000 went to Pushkar, a sweeping feature-length documentary of an ancient Indian town and its denizens by Singaporean director-producer Colin Wee (Two Lefthands) as well as to What Do Mums Cook in Asia?, a reality-format info programme from Thailand educating and entertaining viewers on how to feed kids delicious multicultural meals with unique insights into food practices across the region.
‘THE QUALITY AND DIVERSITY OF THE PROJECTS IMPRESSIVE’
Lee Lim, Managing Director APAC at Red Digital Cinema & Himanshu Shah, Managing Director at AV8 Media said – “We were very impressed with the quality and diversity of the projects in the market this year. It wasn’t an easy decision for us, but we feel that the projects chosen were the best suited to benefit from the RED award.”
The final prize – the Film Bazaar Award, which formulated from a cross-market partnership with the NFDC Film Bazaar and the Southeast Asian Audio-Visual Association (SAAVA) this year during the International Film Festival of India (IFFI) Goa – went to Love Letter to Laos, a globe-trotting feature drama from Canada and Laos. The project will be invited automatically to the 2024 edition of NFDC Film Bazaar as part of its curated Co-Production Market.
Vani Tripathi Tikoo, actor-producer & Co-Steering Committee Member, IFFI said this of the award: “It’s an opportune moment between India and Singapore to be at the ATF this year and looking at the co-production projects as with AIPA being at the Film Bazaar, the reciprocation between regions is happening finally. We look forward to this collaboration becoming more and more creative and collaborative in each edition.”
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