ITV Studios has launched a new label, Bright Entertainment.
The label will be led by ITV executive Lily Wilson, with Tom Williams joining as creative director. The new label will focus on entertainment, reality, and competition formats.
The first commissioned project is The Chase Around the World, a new format from The Chase franchise. The six-episode prime-time series will be hosted by Bradley Walsh. The core team from The Chase producer Potato will also join Bright Entertainment.
ITV Studios will handle the global distribution of the series. Going forward, formats such as The Chase, Beat the Chasers, and Bullseye will sit under the new label.
