Banijay Rights, the global distribution arm of Banijay Entertainment, is set to showcase its expanding brand portfolio at Licensing Expo 2026, held in Las Vegas from May 19 to 21, with the growing Peaky Blinders universe taking center stage.
To celebrate the franchise’s licensing success, the company is hosting a themed drinks experience. The Peaky Blinder” brand continues to thrive, with its Tommy Shelby-inspired “Tommy Gun’s” barbershop franchise surpassing 100 locations across Canada, Australia, and New Zealand.
Beyond grooming, the franchise is expanding into the retail and gaming sectors through the U.S.-launched Barrel Global whiskey, Boston Scally caps, and immersive experiences like PUBG Mobile and VR gaming.
In addition to its flagship drama, Banijay Rights is spotlighting several globally recognized formats. Black Mirror is broadening its dystopian universe with a new comic series and an official online store, while MasterChef at Sea is focusing on experiential growth within the cruise and hospitality sectors.
Furthermore, Survivor is strengthening its digital presence through casino and online products, and Deal or No Deal is gaining international momentum through its recent returns in the UK, Asia, and Australia, supported by new scratchcard products. Banijay Rights executives emphasize that Licensing Expo serves as an ideal platform to transform world-class drama and unscripted formats into significant commercial opportunities.
