Ahead of the upcoming NEM Dubrovnik, Viaplay Content Distribution has announced a significant expansion of its footprint in Central and Eastern Europe (CEE).
The company has successfully closed 60 title deals with major regional broadcasters and platforms in recent months. This strategic move reinforces Viaplay’s commitment to the region, complementing its existing Viaplay Film & Series and Viaplay Select services.
A headline agreement sees CME securing exclusive regional premieres for high-profile dramas including A Life’s Worth, Mafia, and Golden Boys. These titles will air on RTL and VOYO across Croatia, Serbia, and Bosnia and Herzegovina. The deal package includes a mix of acclaimed Nordic hits, such as Beforeigners and Vanguard, alongside the popular regional drama Success (Uspjeh).
Viasat World has licensed a broad slate of premium scripted titles including Beartown, Furia, Jana – Marked for Life, returning seasons of Veronika (S2-3) and Ronja, the Robber’s Daughter (S2), alongside additional Nordic dramas and selected documentary titles from the Viaplay catalogue.
Additional scripted acquisitions include Prima Group licensing The Sleepers for its linear channels, while STVR in Slovakia has picked up multiple scripted titles including The Sleepers and Hilma. Further acquisitions include The Commoner, picked up by Česká Televize, Telewizja Polska and Duna / M5, while Warner Bros. Discovery Baltics has licensed Who Shot Otto Mueller?.
Distinct factual, documentary, and lifestyle programming also continue to perform strongly across the region. MWE Networks Poland has acquired titles including Polish Murder Secrets, Ace of Base: All That She Wants, Surrounded by Enemies, and workplace reality series Frozen Roads (S1-4).
In Slovenia, visually striking renovation and lifestyle series Adventurous Renovations has been licensed by both RTL and Pro Plus while Prima Group has also acquired the series in the Czech Republic. Set against breathtaking Norwegian landscapes – from remote mountainsides to dramatic fjords – the series follows ambitious cabin transformations that blend Scandinavian design, craftsmanship, and outdoor adventure. RTL has also acquired workplace reality titles Frozen Roads and Swedish Truckers.
“Central and Eastern Europe continues to be a very dynamic market for us, with broadcasters increasingly looking for distinctive European content, alongside a growing appetite for alternatives to traditional US programming,” says Vanda Rapti, EVP Viaplay Select & Content Distribution at Viaplay Group. “We’re seeing particularly strong interest in drama – which remains consistently in demand – while Nordic factual programming, lifestyle formats, and high-impact sports documentaries have been gaining momentum. It’s very encouraging to see such a wide range of titles continuing to be trusted by broadcasters and local streamers for key linear and on-demand slots”
