Radial Entertainment has signed a multi-year partnership with Parrot Analytics to support its global growth strategy.
The deal integrates global audience demand data into Radial’s investment, content valuation, and programming decisions.
We are institutionalizing a rigorous, data-driven approach to valuing content and allocating resources,” said David Buoymaster, Chief Investment Officer at Radial Entertainment. “Integrating Parrot Analytics is an exciting addition to our population of data signals being used to evaluate titles and libraries objectively and act with greater conviction.”
Oaktree Capital-backed Radial Entertainment was formed through the combination of Shout! Studios and FilmRise.
The company manages a catalogue of more than 70,000 film and television episodes.
Parrot Analytics’ insights will help guide content pricing, distribution optimization, and international expansion strategies. The analytics platform will also support M&A evaluation and library performance analysis. The data will inform FAST and SVOD channel creation and programming strategies. Radial will use the analytics to identify international markets where its brands and IP are most likely to succeed.
“We are in an era where data-driven precision is no longer optional for media companies – it’s essential,” said Alejandro Rojas, Global Head of Parrot IQ and VP Applied Analytics at Parrot Analytics. “Radial Entertainment was purpose-built for this reality, and their choice to embed our platform at the core of their investment strategy sets a new benchmark for independents. We’re proud to support their global growth.”
Shout! Studios and FilmRise will continue operating as consumer-facing brands.
The partnership reflects a broader industry shift toward data-driven decision-making in independent distribution and streaming markets.
