Little Dot Studios has teamed up with broadcaster and arithmetician Rachel Riley to launch The Maths of Everything, a new YouTube channel and podcast exploring the mathematics behind everyday life. The project expands the company’s original content portfolio with a year-round digital offering designed to make maths accessible and entertaining.
What will The Maths of Everything Channel Include?
Publishing new content every week throughout the year, the channel will feature a range of formats, led by a 30-minute explainer series examining the numbers and statistics behind subjects spanning space exploration, nature, ancient history and fast food. Additional programmes will include guest interviews, surprising insights into everyday data and explanations of complex mathematical concepts.
The initiative also brings together Little Dot Studios and National Numeracy, which will support the channel’s mission to encourage everyday maths skills and highlight the subject’s relevance beyond the classroom. Riley, a STEM advocate and National Numeracy ambassador, has long supported efforts to improve confidence in maths among both adults and children.
Rachel Riley said: “Popular science and popular history have built huge audiences online, and maths deserves its moment too. That’s exactly why we’re launching The Maths of Everything. Maths is so much bigger than what we remember from school. It’s fun, it’s fascinating, and it’s full of surprises.
This channel puts entertainment first, and you’ll learn loads along the way. I’m delighted to be part of Little Dot’s network, and having National Numeracy as our launch partner means we’re spreading a vital message: maths is for everyone.”
Little Dot Studios Expands Its Digital Network
The launch reflects Little Dot Studios’ strategy of developing original digital channels that connect brands, talent, producers and creators with global audiences. Its network spans more than 250 social channels, offering opportunities to build audiences and develop new revenue streams as viewing habits become increasingly fragmented across digital platforms.
Alex Hryniewicz, Managing Director of Network Social Platforms at Little Dot Studios, highlighted the role of audience insights in shaping the project and its commercial potential.
Hryniewicz said: “The launch of this new show delivers compelling, creator-led content to digitally-native audiences. Our network of over 250 social channels provides us with exceptional data, giving us a deep understanding of the types of educational, entertaining content that deliver commercial value.
Maths is an integral part of everyday life, so this show sets out to answer everyday curiosities like how to book the cheapest holidays, to more complex topics like the maths of space travel. We couldn’t be happier to partner with Rachel Riley to bring The Maths of Everything to life and amplify fresh, original content across the complex media landscape.”
The Maths of Everything with Rachel Riley is available now on YouTube, Spotify and other social platforms.
