ATV Distribution had a productive edition of DICM 2026, holding numerous meetings and engaging in conversations with international buyers. Müge Akar, Group Head of Sales and Distribution at ATV Distribution, spoke about the company’s key titles at the market, the international performance of Different Lives and the interest generated by Land of the Sun.
With Different Lives, produced by NTC Medya, and Land of the Sun, produced by TIMSBI Productions, taking centre stage in its market strategy, ATV Distribution received positive feedback from international buyers on both productions. Akar discussed the titles’ international appeal and the opportunities DICM created for expanding the company’s global reach.
How would you sum up DICM 2026 for ATV Distribution?
DICM was a very productive market for us, with plenty of meetings and interesting conversations with international buyers. Overall, we were very pleased with the response to our titles. It was a great opportunity to introduce our productions to new markets, explore potential partnerships and strengthen our relationships with international industry professionals.
Which titles were at the centre of ATV Distribution’s focus at DICM 2026, and how was the response from international buyers?
We mainly focused on promoting two of our key titles: Different Lives, produced by NTC Medya, and Land of the Sun, produced by TIMSBI Productions. We received very positive feedback on both titles, and we were pleased with the level of interest they generated.
Let’s talk about Different Lives. The series has been expanding its international presence. What kind of feedback did you receive from buyers at DICM?
Different Lives continues to build its international presence, with sales spanning 32 countries and strong ratings in Türkiye. We received positive feedback on its warm neighbourhood story and its potential to attract younger audiences, which is a key priority for many broadcasters and digital platforms today.
What about Land of the Sun? What aspects of the series attracted the most attention from international buyers?
Land of the Sun also attracted interest, particularly for its compelling storyline, strong production quality and classic telenovela elements. It combines love, family betrayal and secrets, bringing together elements that continue to appeal to audiences internationally.
