TRT Sales enjoyed a productive MIPCOM 2026, holding approximately many meetings and receiving strong interest in its latest productions and extensive content library.
Mustafa İlbeyli, TRT’s Head of Advertising and Sales, discussed the performance of the public broadcaster’s catalogue, the international response to new titles Marriage is Beautiful and One Thousand and One Nights, and the continued success of Deep in Love.
Despite a generally slower atmosphere at this year’s market, İlbeyli said TRT Sales’ meetings were highly productive, with many driven by incoming requests from international buyers. He also emphasized the broadcaster’s wide-ranging library, which spans scripted series, documentaries, and children’s programming.
How would you evaluate MIPCOM 2026 for TRT Sales?
The market went very well. Among the last few markets we have attended with our team, this seems to have been one of the most productive. We held around 70 meetings, many of which were driven by incoming requests. This made us very happy. The overall pace of the market actually seemed a little slow, but it was very productive for us.
TRT Sales has also introduced new titles, including Marriage is Beautiful and One Thousand and One Nights. What kind of response have you received from international buyers?
Yes, we have a new series, Marriage is Beautiful. Alongside it, we also have One Thousand and One Nights for our tabii platform. We presented it to the market here, and there is strong demand for it as well. Although it has not aired yet, it has received considerable interest because of its casting and story. That has made us very excited. Marriage is Beautiful has also received a very positive response, particularly from countries and channels looking for content aimed at families. We are very pleased.
Deep in Love continues to perform strongly in Türkiye. How is the series progressing internationally?
Since it is currently the number-one-rated content in Türkiye, we can say that it is selling like hot cakes across all countries and platforms. We are distributing it together with its producer, OGM. The process is progressing in a way that satisfies both of us.
Is there anything else you would like to highlight about TRT Sales’ catalogue and its international ambitions?
I would like to tell all our participants and customers that TRT has the largest library among the other broadcasters. We are working to help our customers expand their own libraries and achieve success not only with our new products but also with our existing catalogue. We are succeeding in this. At the same time, despite the presence of other broadcasters in Türkiye, we are a leading channel in documentary and children’s content as well. We would therefore like these titles to reach wider audiences. But we are happy with where we are at the moment.
